CO. by Colgate is introducing a new oral care category, oral beauty, which is rooted in self-care and self-expression. CO. by Colgate is on a mission to share oral beauty for a new generation with a collection of complementary products that are designed to turn every aspect of oral care into a feel-good ritual.
The first-of-its-kind CO. by Colgate Collection includes products like the Oh So Dazzling Enzyme-Powered Whitening Toothpaste and the Later, Stains! Foaming Anti-Stain Mouth Rinse, both with eye-catching holographic packaging. There's also the CO. Worker Rechargeable Electric Toothbrush, the SuperNova Rechargeable At-Home Teeth Whitening Kit and on-the-go waterless toothpaste tabs.
The collection is premiering exclusively at Ulta Beauty and the beauty retailer's site, particularly appealing to Gen Z and their love of holistic well-being.
Oral Beauty Collections
CO. by Colgate Introduces Oral Care for a New Generation
Trend Themes
1. Oral Beauty Category - The creation of a new oral beauty category presents innovative opportunities for beauty and oral care brands to explore self-care and self-expression.
2. Complementary Oral Care Products - Development of complementary oral care products like holographic packaging toothpaste or waterless toothpaste tabs offers new disruptive innovation opportunities for beauty and oral care brands.
3. Focus on Holistic Well-being - A focus on holistic well-being with Gen Z presents opportunities for beauty and oral care brands to create products that cater to this demographic's desire for self-care.
Industry Implications
1. Beauty Industry - The beauty industry can expand their product lines with complementary oral care products and explore the new oral beauty category to cater to Gen Z's interest in self-care and self-expression.
2. Oral Care Industry - The oral care industry can innovate with new oral beauty products like holographic packaging toothpaste or waterless toothpaste tabs to provide new and exciting oral care experiences for consumers.
3. Retail Industry - Retailers can focus on the growing interest in holistic well-being among Gen Z by providing more oral beauty products and increasing their offerings in the beauty and oral care categories.