Spring is a time to release the old and welcome the new, and Coors Light is inviting people to do just that with the Clutter For Coors campaign. The campaign is focused on pandemic-related clutter and it gives people the opportunity to trade in unwanted items for beer. In fact, the brand says: "We’ll weigh your smoothie blender or bicycle and give you its weight equivalent in cases of beer."
Now that people have spent a year at home trying new hobbies, acclimating workout home workout gear and putting together puzzles, the brand hopes to remind people that they don't need so much stuff to find relaxation. The campaign is also one that links spring cleaning with basketball finals, as the TV and digital spots will be airing during the tournament.
Clutter-Clearing Beer Campaigns
The Clutter For Coors Campaign Trades Unwanted Items for Beer
Trend Themes
1. Decluttering Campaigns - Opportunity for more brands to create campaigns that incentivize consumers to let go of their unused items.
2. Sustainability Initiatives - Companies can incorporate sustainable practices into their business models by encouraging consumers to trade or recycle their unwanted items.
3. Incentivized Trade-in Programs - More brands can create programs that incentivize consumers to trade in their used items for rewards or discounts.
Industry Implications
1. Beverage Industry - Companies can incorporate trade-in programs, such as the Clutter For Coors campaign, into their marketing strategies to incentivize consumers to purchase their products.
2. Retail Industry - Retailers can encourage consumers to bring in their unwanted items for trade-in value to promote sustainable practices and incentivize customers to shop at their store.
3. Entertainment Industry - Brands within the entertainment industry can partner with trade-in programs to incentivize fans to exchange their used items for exclusive merchandise or experiences.