Club Monaco is a fashion retailer and brand known for its cool sophistication and laid-back sense of luxury. This is evident in the latest lookbook for the Spring 2015 season. Although shot completely in black and white, the monochromatic looks stand out all the more of it. Simple yet full of layers, Club Monaco proves that being subdued doesn't mean a lack of creativity or style as well.
The Club Monaco Spring 2015 lookbook was shot in studio by photography duo Inez van Lamsweerde and Vinoodh Matadin. It stars Kati Nescher and Paolo, who are clad in pieces inspired by the 70s. Caroline Belhumeur, Club Monaco creative director and senior vice president of women’s design, states that "the 70’s are always a source of inspiration" for the brand.
Chic Greyscale Lookbooks
Club Monaco Focuses on a Monochromatic Palette for Spring
Trend Themes
1. Monochromatic Palettes - Opportunity for fashion brands to experiment with black and white looks or limited color schemes for a bold statement.
2. Layered Simplicity - Incorporating layers into fashion designs can add depth and interest without sacrificing a minimalist aesthetic.
3. Timeless Inspiration - Exploring past decades such as the 70s can provide timeless inspiration for contemporary fashion designs.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate monochromatic palettes and layered simplicity in their collections to attract customers looking for a minimalist yet sophisticated aesthetic.
2. Photography - Photographers can experiment with shooting in black and white to create a visually striking and timeless lookbook or editorial.
3. Design - Designers can draw inspiration from past decades, such as the 70s, and translate it into a modern, wearable fashion collection with a nod to nostalgia.