Rather than sending someone a handwritten letter on paper, why not send out clothing in the mail with a message on it? This is the idea behind fukutegami, a concept launched on the Readyfor? crowdfunding platform.
The name fukutegami itself is a play on the words for "clothes" and "letter," emphasizing that the clothes themselves become the letter and the envelope for sharing messages with someone else. The shirt has a number of spaces with lines for writing on it, as well as places to indicate where it should be folded and where the stamp should be placed.
A set includes a shirt, a pen and a stamp to get messages in motion. Since this is a novelty product, it doesn't come cheap—fukutegami retails for about $100. However, once the shirt is washed, the ink from the special pen disappears forever, so there is the potential for reuse.
Handwritten Postal Garments
fukutegami Sends Clothing in the Mail with Messages
Trend Themes
1. Handwritten Postal Garments - Clothing as a medium for handwritten messages offers a unique and personalized way of communication.
2. Crowdfunding Novelty Products - Launching and funding innovative and niche products like fukutegami through crowdfunding platforms opens up opportunities for creative ventures.
3. Reusability of Ink in Clothing - Developing ink technology that disappears after washing presents opportunities for sustainable and eco-friendly garment design.
Industry Implications
1. Fashion - Integrating messaging capabilities into clothing introduces a new realm of possibilities for the fashion industry.
2. E-commerce - Selling and shipping unique products like fukutegami through online platforms allows for the expansion of niche markets.
3. Stationery and Writing Instruments - Creating specialized pens and ink that vanish after a specific period expands the product offerings in the stationery industry.