The 'Cloop' app looks to be a new way for users to create video stories and more to win gift vouchers and beyond for their digital expertise. The app works by having users partaking in events that are centered on food, fashion, travel and more, and creating videos that are centered on the top highlights. The best posts are then selected as winners that will provide a wide array of prizes to users to help encourage continued success with their social creations.
Brands are no longer looking at social media as an afterthought aspect of a marketing plan, but rather taking more strategic approaches to bolstering consumer interest. The 'Cloop' app is an example of how this is being done by offering exclusive perks for consumers who create the most popular content.
Prize-Providing Video Apps
The 'Cloop' App Rewards Users with Gift Vouchers and More
Trend Themes
1. Reward-based Video Content Creation - The 'Cloop' app rewards users for creating engaging video content, encouraging them to continue producing high-quality videos.
2. Strategic Social Media Marketing - Brands are adopting strategic approaches to social media marketing by incentivizing consumers to create popular content, as exemplified by the 'Cloop' app.
3. Gamification of Social Media - The 'Cloop' app gamifies social media by turning video creation into a competition, offering prizes to winners and stimulating user engagement.
Industry Implications
1. Digital Marketing - The 'Cloop' app presents an opportunity for digital marketing professionals to harness reward-based content creation in their campaigns, increasing consumer engagement and brand awareness.
2. Social Media Platform - Existing social media platforms can explore incorporating gamification elements, similar to the 'Cloop' app, to incentivize users and drive user-generated content.
3. E-commerce and Retail - E-commerce and retail businesses can partner with the 'Cloop' app to offer exclusive discounts or rewards to users, leveraging their video content creation to drive sales and brand loyalty.