Cleanlogic launched a rebrand to accommodate the visually impaired community. The brand partnered with the American Foundation for the Blind to correctly print braille on each of its product's packaging. Isaac Shapiro, the founder of the body care company, has always dreamed of including accessible packaging for visually impaired customers to honor his mother, who lost her eyesight as a child.
Cleanlogic has shifted away from plastic packaging to all-paper elements for its new accessibility rebrand. As the North American population ages, the CDC predicts that visual impairment cases will double over the next three decades, making the switch to accessible packaging crucial. In tandem with its accessibility initiative, Cleanlogic's switch to all-paper packaging has an additional ecological benefit.
Braille-Printed Self Care Packaging
Cleanlogic Will Begin Printing Braille on All Packaging
Trend Themes
1. Braille-printed Packaging - Braille-printed packaging is a trend that will become increasingly popular as companies seek to accommodate the visually impaired community.
2. Accessible Packaging - Making packaging more accessible is a trend that will continue to grow in importance as the population ages and cases of visual impairment increase.
3. Sustainable Packaging - Sustainable packaging is a trend that is gaining momentum, and Cleanlogic's decision to use all-paper elements in its new accessibility rebrand is an example of a disruptive innovation opportunity.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from making packaging more accessible to visually impaired consumers through the use of braille-printing and other accommodations.
2. Healthcare and Pharmaceuticals - The healthcare and pharmaceutical industry can benefit from making packaging more accessible to visually impaired consumers through the use of braille-printing and other accommodations.
3. Sustainability - The sustainability industry can benefit from companies like Cleanlogic who are making the switch to more eco-friendly packaging materials while still accommodating consumers with visual impairments.