Potable water is a challenge that plagues many areas around the world, and the Clean Water Challenge is raising awareness--and funds--for clean drinking water using, well, the power of a dare. With the tantalizing teaser of "How much would someone have to pay you to drink the water on the left," the Clean Water Challenge is issued forth. As the reader delves deeper, however, A Child's Right tells the story of a Nepal student and his inability to access clean drinking water at school.
The Clean Water Challenge is an initiative by A Child's Right, an organization that travels around the world and installs water filters in schools and other public areas to give children access to clean drinking water.
Dare-Induced Activism
'Clean Water Challenge' Raises Awareness for Drinking Water
Trend Themes
1. Dare-induced Activism - Dare-based challenges raise awareness and funds for social and environmental causes.
2. Clean Water Access - Innovative solutions are being created to provide clean drinking water to communities around the world.
3. Social Media for Social Good - Social media is being leveraged to spread awareness and raise funds for social and environmental causes through viral challenges.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can leverage the power of social media and viral challenges to raise funds and promote their cause.
2. Water Filtration Solutions - Companies that produce innovative and cost-effective water filtration solutions have an opportunity to partner with non-profit organizations to bring clean drinking water to communities in need.
3. Social Media Platforms - Social media platforms can create features that enable users to easily and securely raise funds for causes they care about.