Maker of natural, cruelty-free skincare Frank Body is now venturing into clean personal care for the first time with the Everyday beauty range. The brand known for its body scrubs is introducing a five-piece clean personal care line that consists of two deodorants, two body washes and a brand-new face wash.
The pair of aluminum-free deodorants (available in Cucumber & Green Tea or an unscented version) are made with rice bran oil as a solution for soothing and odor prevention. The body washes tap into the power of ingredients like Kakadu plum, pomegranate extract and the brand's own hero ingredient, coffee seed extract.
Frank Body’s co-founder, Bree Johnson, says: "Personal care as a category is often an afterthought for brands and consumers. We all tend to grab whatever body wash or deodorant is on special at the supermarket and don’t think about the actual ingredients we are absorbing through our skin or washing down the drain."
Clean Personal Care Collections
Frank Body's Everyday Range Shares Deodorant, Body Wash & More
Trend Themes
1. Clean Personal Care - The clean personal care trend allows for the creation of natural and cruelty-free products to replace traditional and harmful personal care items.
2. Aluminum-free Deodorants - Aluminum-free deodorants are becoming more popular as an alternative to traditional deodorants that contain harmful chemicals.
3. Powerful Body Wash Ingredients - The use of powerful, natural ingredients in body washes creates new opportunities for clean and sustainable personal care products.
Industry Implications
1. Skincare - Skincare companies can expand into the clean personal care category by offering natural and sustainable alternatives to traditional personal care products.
2. Beauty - The beauty industry can incorporate the clean personal care trend into their existing product lines to meet the growing demand for natural and cruelty-free personal care.
3. Retail - Retailers can offer a selection of clean personal care products alongside traditional personal care items, providing a wider range of choices to consumers who prioritize sustainability and natural ingredients.