TOMBOGO works in collaboration with White Claw on the special Claw bag, which offers a functional touch to fashion accessories. The signature bag celebrates both contributing brands and offers a statement look to hold the drink in place.
White Claw has paved the way for the spirit industry as it strays away from sugary recipes and offers a staple drink with a strong brand behind it. Bogo's creative journey to technical fashion pushes imagination and has a refreshing perspective on design. Together, the Claw bag seems to be the perfect collaboration, which is set to launch at the Neu York pop up during New York Fashion Week with a knitted base to hold the drink and strap to wear around the shoulders.
Functional Libation-Holding Designs
TOMBOGO and White Claw Design the Funtional Claw Bag
Trend Themes
1. Functional-libation-holding Designs - The collaboration between TOMBOGO and White Claw demonstrates the trend of functional libation-holding designs in fashion accessories.
2. Straying From Sugary Recipes - White Claw's success in the spirit industry highlights the trend of straying from sugary recipes to offer a staple drink with a strong brand.
3. Technical Fashion - Bogo's creative journey to technical fashion showcases the trend of pushing imagination and offering a refreshing perspective on design.
Industry Implications
1. Fashion - The collaboration between TOMBOGO and White Claw presents disruptive innovation opportunities in the fashion industry by combining functionality and style in libation-holding designs.
2. Beverage - White Claw's success in straying from sugary recipes opens up disruptive innovation opportunities in the beverage industry by offering a popular, non-sugary alternative that appeals to a wide consumer base.
3. Design - Bogo's exploration of technical fashion creates disruptive innovation opportunities in the design industry by pushing the boundaries of traditional fashion and incorporating innovative functionalities.