The thought of winter may seem endlessly far away, and yet fashions like the ones featured in this Claudia Schiffer Cashmere A/W 2011 campaign are beginning to pop up everywhere. The autumn fashions showcased within this spread are not only prepared for colder weather, but they are also heating up the screen.
Schiffer was the most appropriate choice for the shoot, as the Cashmere brand is in fact her own line. The woodland setting chosen for the Claudia Schiffer Cashmere A/W 2011 campaign further emphasizes the cozy looks from the line, making fashionistas everywhere excited for cold-weathered fashions like these!
Implications - Models who choose to showcase their own lines and be the faces of their products represent their deep-routed beliefs in their products. Companies who look to appear to embody their products should consider being the faces of them and showing off that they in fact use the products just as Claudia Schiffer does with Cashmere.
Couture Woodland Campaigns
This Claudia Schiffer Cashmere A/W 2011 Shoot Shows Dark Fashions
Trend Themes
1. Model-owned Brands - Models showcasing and being the faces of their own fashion lines.
2. Cozy Autumn Fashion - The rise of warmer and comfortable fashion trends for the fall season.
3. Woodland Campaigns - Choosing natural outdoor settings for fashion campaigns to create a cozy and rustic atmosphere.
Industry Implications
1. Fashion - Opportunities for models to create their own fashion brands and become influencers in the industry.
2. Retail - Increased demand for cozy and comfortable fashion items during the autumn/winter seasons.
3. Outdoor Photography - Growing popularity of utilizing natural outdoor settings for fashion campaigns to create an authentic and unique visual experience.