When you think of a summer music events, your first thought likely isn't about a classical music festival. So, in order to get the word out about Scotland's 2014 East Neuk classical music festival, sand sculpture company Sand in Your Eye was tasked with creating a giant portrait of Franz Schubert on Elie Beach.
The festival will be celebrating its 10th year anniversary and this tribute to one of the great composers is a big gesture, but one that's also very gentle and temporary. The portrait has now been washed out with the tide, but there are some pretty awesome pictures to document the piece of sand art. The impressive sand portrait is anamorphic, meaning that it will look stretched from certain perspectives, but perfect from a certain viewpoint.
Sandy Composer Portraits
A Beachy Schubert Announces the 2014 East Neuk Classical Music Festival
Trend Themes
1. Classical Music Festivals Promote Innovation in Marketing - Creative marketing tactics, such as using sand sculptures to promote events, can draw attention and interest to classical music festivals that may not typically attract a younger audience.
2. Temporary Art in Unconventional Spaces - Temporary art installations, like the Schubert sand portrait, can transform public spaces and provide unique experiences that encourage people to engage with their surroundings.
3. Anamorphic Art for Enhanced Engagement - Anamorphic art installations, which appear distorted from certain angles and provide a different experience from different viewpoints, can enhance engagement with public art and capture social media attention.
Industry Implications
1. Classical Music Festivals - Classical music festivals can leverage creative marketing tactics to reach a younger audience and provide unique experiences through temporary art installations.
2. Public Art - Public art installations, including temporary installations like sand sculptures, can transform public spaces and provide engaging experiences for the community.
3. Tourism and Event Planning - Incorporating temporary art installations and creative marketing tactics, like Schubert sand portrait, can help boost tourism and event attendance for classical music festivals and other events.