The Facebook platform allows for classic, arcade-style games to benefit from social gaming design features.
For example, the recently released Foam Snake Frenzy, a branded entertainment initiative from Sensodyne iso-active, was inspired by the classic "snake" game. Social features included in this remake are a 'Challenge Friends' option that posts a challenge with your latest score to one or more selected friends' Facebook walls, and a scoreboard that shows both the 'Top 5 Overall Scores' and your 'Top 5 Friends Scores.' It basically takes the arcade experience of competing against friends for the highest score, and takes it online.
Foam Snake Frenzy on Facebook is highly re-playable, simply because it inspires old-fashioned, friendly competition.
The Foam Snake Frenzy game, developed by Sensodyne iso-active's agency Grey Canada, continues the brand strategy of launching an innovative product targeted at young women and men through digital branded entertainment experiences. They previously created iso3D, Canada’s largest ever outdoor branded 3D projection, during Nuit Blanche in Toronto.
Socially Revived Retro Games
Foam Snake Frenzy is a Classic Arcade Game Remade with Social Gaming
Trend Themes
1. Social Gaming of Classic Games - As classic games get remade with social gaming features, there is an opportunity for merging nostalgia with interactive digital experiences and creating a new trend of social gaming old favorites.
2. Branded Entertainment Gaming - As brands leverage gaming to reach a younger audience, there is a disruptive opportunity to merge fun games with branding in a way that enhances brand recognition and engagement.
3. Competition-based Gaming - As competition-based gaming becomes more popular on social media platforms, there is an opportunity to create new games that prioritize social interaction and friendly competition over individual achievement.
Industry Implications
1. Advertising - As brands explore new ways to reach young audiences, they can leverage gaming as a tool in unique and innovative ways to engage customers and build brand loyalty.
2. Gaming - As classic games are remade with social features and branded content, there is an opportunity in the gaming industry to create more social and interactive games that appeal to a broad audience.
3. Social Media - As social media platforms continue to integrate gaming features, there is an opportunity to design games that prioritize social interaction and competition over individual achievement, revolutionizing the industry and creating new trends.