Claes Oldenburg and Coosje van Bruggen creates monumental sculptures of non-monumental objects. They take everyday items such as household tools, office supplies and recreational products and blow them up in order to make people view them in a different way. Impressively realistic, these two artists show that there is beauty even in the most mundane of things, highlighting details that would normally be overlooked.
Based in Los Angeles, California, Claes Oldenburg and Coosje van Bruggen also show what it is like for two artists to come together for such an expansive project. Bruggen observes, "Working together supposes an almost complete understanding of the other, an impossibility in any case, so instead we choose a unity of opposites, a convergence of our different dynamics, of symmetry and asymmetry, of acceleration or implied speed and stillness, of a polychrome and monochrome palette, gravity and lightness—all interrelating and interchangeable elements to be used by either one of us."
Enormous Everyday Objects
Claes Oldenburg and Coosje van Bruggen Makes the Mundane Monumental
Trend Themes
1. Monumental Sculptures - Disruptive innovation opportunity: Explore the use of monumental sculptures to transform everyday objects and provoke new perspectives.
2. Reimagining the Mundane - Disruptive innovation opportunity: Find beauty in ordinary and overlooked items by reimagining them on a larger scale.
3. Collaborative Art Projects - Disruptive innovation opportunity: Foster unity of opposites and harness different dynamics in collaborative art projects for expansive and impactful outcomes.
Industry Implications
1. Art and Sculpture - Disruptive innovation opportunity: Integrate everyday objects and blow them up into monumental sculptures to create unique and thought-provoking artworks.
2. Creative Design - Disruptive innovation opportunity: Challenge traditional design conventions and rethink the use of everyday items by reimagining them in larger and unconventional forms.
3. Collaborative Projects - Disruptive innovation opportunity: Explore the power of collaboration in art projects by merging different styles, dynamics, and approaches to create innovative and impactful works.