Pet insurance provider 'More Than' recently invited pet owners and their dogs to come aboard its 'K9' city tour bus in order to see a few historical sites in London that have a connection to dogs. Some of the points of interest on the tour also included the city's best dog-walking spots. The K9 city tour bus for dogs was specifically designed to highlight the launch of More Than's Doggyssentials, a total pet care and protection product that delivers items for a happy and healthy dog each month.
More Than is also the company that curated an art gallery just for dogs in the past.
Bus tours have become a popular way for brands to entertain and interact with small groups of consumers for short periods. For instance, Crayola held a bus tour to celebrate 100 Years of Colour, while athletic apparel brand Lululemon Athletica recently introduced the first mobile meditation bus to the UK.
Canine Bus Tours
Pet Insurance Provider 'More Than' Created the 'K9' City Tour Bus for Dogs
Trend Themes
1. Pet-focused Experiences - Creating unique and interactive experiences for pet owners and their furry companions can help businesses stand out in the market.
2. Niche Tourism - Developing specialized tours and experiences tailored to specific interests, such as dog-friendly attractions, can attract a niche audience and drive revenue growth.
3. Branded Mobile Experiences - Utilizing mobile platforms, such as tour buses, to showcase products or services can enhance brand visibility and create memorable experiences for consumers.
Industry Implications
1. Pet Insurance - Pet insurance providers can explore partnerships with tour operators to offer unique experiences for pet owners, further differentiating their services.
2. Tourism - Tourism companies can tap into niche markets, such as pet tourism, by creating specialized tours and experiences that cater to specific interests.
3. Consumer Goods - Consumer goods companies can leverage branded mobile experiences, like tour buses, to showcase their products in a unique and engaging way, fostering brand loyalty.