Seoul-based fashion label Used Future is returning for the Spring/Summer 2018 season with its latest collection entitled 'City Project -- Tokyo, Japan.' The seasonal range draws a strong inspiration from the cultural elements of Tokyo, and it translates through the implementation of graphic details. The City Project collection features a series of graphic hoodies, t-shirts, headwear and even stickers. The specific Tokyo focus dials in on the local citizens and culture because as a Korean fashion label, it wanted to implant its own streetwear style into its neighboring surroundings.
Some of the standout items from Used Future's latest collection include the tiger motif graphic t-shirts and the "dad caps" with adjustable straps and simplistic branding details at the front panel.
Tokyo Culture Clothing Collections
Used Future's City Project Capsule is Inspired by Japan
Trend Themes
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Cultural Fashion Collections — Fashion brands are implementing different cultural elements into their collections, creating an opportunity for more diverse marketing and sales strategies.
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Graphic Streetwear — The use of graphic design and streetwear elements is becoming more popular in high fashion, creating a disruptive opportunity for new collaborations and designs.
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Localized Inspiration — Fashion labels are drawing inspiration from local cultures and populations to expand their reach and audience, suggesting an opportunity for community-driven marketing campaigns and merchandising strategies.
Industry Implications
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Fashion — Apparel brands should consider integrating diverse cultural elements into their collections to attract wider audiences and increase sales.
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Graphic Design — Graphic designers can collaborate with fashion brands to create unique and eye-catching designs for streetwear and other types of apparel.
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Tourism — Local cultures and populations can inspire fashion lines and attract tourism, highlighting an opportunity for tourism and fashion collaborations to boost local economies.