Like living things, every city has a distinct feel and character that makes it completely unique, but the Expedia's city mash-up series pushes that living city metaphor a step farther. Beyond just imagining cities as living things, the playful project imagines what would happen if two cities could produce an offspring, offering up images of hybrid cities based on two real metropolises from around the world.
Expedia's city mash-up series includes seven carefully crafted images whose inspiration one could probably guess from the names alone: Rio Londoneiro, Bang York, Cape Roma, Sydnakech, Dubaris, Moscabul, Seoulhi. Each of the hybrid cities' images contains several landmark buildings from each locale. The images work to include hybrid geographical aspects of each as well.
Travel-Inspiring City Mash-ups
Expedia's City Mash-Up Series Playfully Combines Metropolises
Trend Themes
1. City Mash-up Art - City mash-up art creates unique and imaginative combinations of two cities, offering new creative opportunities for artists and marketers alike.
2. Tourism Promotion - Tourism boards and travel companies can promote city mash-ups as a playful and novel way to showcase two destinations in one.
3. Transcultural Identity - City mash-ups reflect a growing interest in transcultural identity and the blending of global cultural influences in the modern world.
Industry Implications
1. Art and Design - City mash-up art has the potential to disrupt the art and design industry by ushering in a new trend of imaginative and unconventional pieces.
2. Travel and Tourism - City mash-ups can become a disruptive innovation in the travel and tourism industry by promoting new and unique experiences for travelers.
3. Marketing and Advertising - City mash-ups can be used as a disruptive innovation in marketing and advertising campaigns, offering a fresh and playful approach to promoting destinations and products.