The 'C3 Dog Romance' is a Citroën car commercial that shows a short love story between two dogs in adjacent cars. This sounds like it would be totally sappy and end quite predictably, but Citroën manages to throw in a twist right at the end that makes the video worth watching all the way through.
The relationship of the two dogs in love starts off slowly, showing the two hopefully looking at one another from afar. They pair is almost separated at a gas station when the new Citroën C3 fills up on gas faster, which hints at what is to come later in the commercial.
Over a long stretch of road, the pair of dogs imagine romantic dinners in the style of 'Lady and the Tramp' and even an adorable wedding. However, the romance is cut short when the other vehicle has to veer off at another gas station to top up, while the C3 and its full gas tank are able to keep driving.
Bittersweet Canine Auto Ads
This Citroen Car Commercial Shows Two Dogs in Love
Trend Themes
1. Animal-centered Ads - Marketing campaigns featuring animals in nontraditional roles and settings can elicit strong emotional reactions, potentially increasing brand recognition and loyalty.
2. Unexpected Endings - Surprising viewers with an unexpected twist at the end of a video or commercial can increase engagement and social media shares.
3. Inclusive Storytelling - Creating ads that showcase diverse relationships and love stories, such as this ad featuring same-sex canines, can appeal to a wider audience and increase brand appeal.
Industry Implications
1. Automotive - Incorporating unique storytelling into car commercials and marketing campaigns can set car models apart from competitors and increase brand recognition.
2. Pet Care - Partnering with car companies and featuring pets in product marketing could increase pet owners' brand loyalty and potentially lead to increased sales of pet products.
3. Entertainment - Partnering with car companies to create unique and emotional short stories could lead to viral videos and social media trends, increasing audience engagement and brand recognition.