Just in time for this year's Cinco de Mayo celebrations, Pillsbury is launching heat-and-eat Churro Bites, which will be sold in the frozen food sections of stores.
The Spanish donut snacks take the form of short snack sticks that can be covered in a packet of cinnamon sugar, offering a quick and easy way to satisfy one's sweet tooth at any time of the day.
For the past few years, interest in churros has steadily risen. As the press release for the Pillsbury Churro Bites states: "churros are now a popular dessert mention, with growth of nearly 30 percent on restaurant menus since 2012." This is partially because the versatile, deep-fried dough can be enhanced with both sweet and savory flavors, as well as the fact that it makes a great addition to other hybrid dessert dishes such as ice cream.
Frozen Churro Snacks
Pillsbury's Churro Bites Offer a Convenient Way to Enjoy Spanish Donuts
Trend Themes
1. Convenient Frozen Snacks - The popularity of heat-and-eat frozen snacks like Pillsbury's Churro Bites indicates a trend towards convenient and easy-to-prepare food options.
2. Flavor Variations - The rise in interest in churros opens up opportunities for creating unique and innovative flavor variations, appealing to a wide range of tastes.
3. Hybrid Desserts - The success of churro-based hybrid dessert dishes, like churro ice cream sandwiches, suggests a trend towards combining different desserts for a unique and indulgent eating experience.
Industry Implications
1. Frozen Food Industry - The launch of Pillsbury's Churro Bites highlights the potential for growth and innovation within the frozen food industry, especially in the snack category.
2. Dessert Industry - The rising popularity of churros presents opportunities for dessert companies to create and market their own versions of this beloved Spanish treat.
3. Food Service Industry - Restaurant menus featuring churros and other hybrid dessert dishes indicate a growing demand for unique and indulgent dessert options, presenting opportunities for the food service industry to cater to this trend.