The Crnch Popcorn Concepts Chupa Chups popcorn is being launched this summer as a series of snacks for consumers to try out that are inspired by the namesake range of lollipops. The snack consists of air popped popcorn that has been glazed with the flavor of several recognizable Chupa Chups lollipops flavors in mind. This includes Strawberry, Apple, Cola and Caramel, which are each being offered in the UK in 110-gram and 135-gram bags
United Food & Beverage Group Director Yuri Roosblad spoke on the Crnch Popcorn Concepts Chupa Chups popcorn saying, "Either during big birthday celebrations or intimate family tv-nights. We are there, this time together with iconic flavoured Chupa Chups popcorn, to celebrate true joy. We are enthusiastic about this great collaboration between partners that share the same values; bringing tasteful and joyful moments to families and friends across the world.’’
Crunchy Lollipop-Flavored Popcorns
Crnch Popcorn Concepts Chupa Chups Popcorn is Sweet and Crunchy
Trend Themes
1. Popcorn-lollipop Hybrid Snacks - Disruptive innovation opportunity: Combine the elements of crunchy popcorn and sweet lollipop flavors to create unique snack experiences
2. Air-popped Snacks with Different Flavors - Disruptive innovation opportunity: Experiment with unique and recognizable flavors to create new snack options that people will love
3. Sweet and Salty Snacks - Disruptive innovation opportunity: Create snack combinations that mix sweet and salty flavors to cater to different taste preferences and provide a unique snacking experience
Industry Implications
1. Snack Foods - Disruptive innovation opportunity: Develop new snack products that combine different flavors, textures, and formats to attract consumers and increase sales
2. Confectionery - Disruptive innovation opportunity: Incorporate popular candy flavors into other snack products like popcorn and chips to expand product offerings and appeal to a wider audience
3. Food Retail - Disruptive innovation opportunity: Partner with different brands to create exclusive and innovative products that differentiate themselves from other retailers and increase customer loyalty