As an important part of chronic pain treatment, opioids (pain-relieving medications) often bring on life-threatening side effects and emergency situations. In the United States alone, 44 people die each day from prescription opioids and about 80 percent of these deaths are completely unintentional.
In order to educate the public on some of the very serious issues that come with opioid use, pharmaceutical company Kaleo teamed up with the American Academy of Pain Management, American Chronic Pain Association, The Pain Community and U.S. Pain Foundation in order to open a dialogue with a campaign called 'America Starts Talking.'
The campaign inspires transparency and an open discussion about safe use so that accidental deaths can be prevented in the future. Through the America Starts Talking site, people can download resources for having a conversation with a healthcare professional, connect with support groups and stay updated with blog posts.
Candid Medication Campaigns
This Campaign Sparks Discussion on Opioids for Chronic Pain Treatment
Trend Themes
1. Opioid-free Pain Treatment - Opportunities exist for developing and promoting alternative pain treatment solutions that are opioid-free.
2. Digital Health Communication - There is potential for further development and expansion of digital platforms for health communication and education.
3. Patient Education and Empowerment - There are opportunities for companies and organizations to focus on educating and empowering patients in managing their pain and treatment options.
Industry Implications
1. Pharmaceutical - Pharmaceutical companies can explore the development of safe and effective opioid-free pain treatments.
2. Healthcare - Healthcare providers can benefit from using digital platforms to communicate and educate patients on pain management and treatment options.
3. Non-profit - Non-profit organizations can continue to empower and support patients in managing their chronic pain through resources and community engagement.