The Christopher Shannon Fall/Winter 2018 collection strayed from conventional Fashion Week debuts and was showcased at a studio in East London. The label has never been recognized for conforming to the traditional norms of fashion and has always pushed boundaries. Shannon states that this decision was based off simple boredom; he felt as if he was coming to know a place of routine and systematic practices, so he stepped back and made his own decisions.
The new approach of the Christopher Shannon Fall/Winter 2018 project is based upon the idea that there is no expectation—simply make what you want to make and be who you are. Shannon brushes off the conventional fashion pressures and produces pieces that boast "No One Cares" on shirts and sweaters. There is also "Emotive Text" accenting some pieces as well. The collection features a few collaborative Hi-Tec pieces such as footwear, outerwear and tracksuits.
A notable item from the collection is a coat crafted from a re-purposed sleeping bag.
Rebellious Fall Menswear
Christopher Shannon Fall/Winter 2018 Boycotts Fashion Weeks
Trend Themes
1. Rebellious Menswear - Disruptive innovation opportunity: Creating fashion collections that challenge traditional norms and push boundaries.
2. Alternative Fashion Week Debuts - Disruptive innovation opportunity: Hosting fashion shows in unconventional spaces and breaking away from the traditional Fashion Week format.
3. Personalized Fashion Statements - Disruptive innovation opportunity: Designing apparel with bold statements and unconventional text to express individuality.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Embracing rebellious designs and non-conformist approaches to attract a younger, more rebellious consumer base.
2. Textile Industry - Disruptive innovation opportunity: Exploring the use of unconventional materials, such as repurposed sleeping bags, to create unique and sustainable clothing options.
3. Retail Industry - Disruptive innovation opportunity: Supporting alternative fashion week debuts and showcasing unconventional fashion collections in retail stores to attract adventurous and fashion-forward consumers.