Greggs has just debuted its 2019 holiday offerings, which includes sweet options like the Christmas Shortbread Bites and savory pastries like the Festive Bake.
Greggs' 2019 holiday offerings are some of the brand's most festive yet with a range of sweet and savory foods, as well as some new hot drinks. On the savory side, there's a pastry filled with chicken breast, sweetcure bacon, and sage and onion stuffing called the Festive Bake.
As for sweets, the new Christmas Shortbread Bites are the most eye-catching of the bunch. These tasty treats are mini shortbread squares topped with a layer of caramel sauce, Belgian Milk Chocolate, and an edible gold dusting on top. To round out the festive lineup, there's a number of hot drinks available, include a Mint Mocha and a Salted Caramel Latte.
Gold-Dusted Shortbread Bites
Greggs' 2019 Holiday Lineup Includes Gold Christmas Shortbread Bites
Trend Themes
1. Festive Food Options - There are opportunities for disruptive innovation in creating unique and visually appealing holiday-themed food options.
2. Edible Decorations - The use of edible gold dusting on shortbread bites presents potential for disruptive innovation in creating visually stunning and gourmet dessert options.
3. Seasonal Hot Drinks - There are opportunities for disruptive innovation in creating innovative and indulgent hot drink options for the holiday season.
Industry Implications
1. Bakery - The bakery industry can explore innovative ways to incorporate edible decorations and create festive food options.
2. Confectionery - The confectionery industry can tap into the trend of using edible decorations on sweets and create visually appealing dessert options for special occasions.
3. Beverage - The beverage industry can create new and indulgent hot drink options that cater to the seasonal demand for festive flavors and ingredients.