For a festive Christmas marketing stunt this year, TELUS set up a tree outdoors where people could plug their phone directly into one of the baubles on it. This curious tree was placed in front of a gift-wrapped TELUS truck, guarded by a toy soldier. When a few people were brave enough to see what the promise of "holiday magic" entailed and plugged in their phones to be charged, they were treated to surprises like elves, nutcracker princesses and carollers coming out of the truck.
The biggest surprise of all came from Santa himself, who emerged from the purple and green truck bearing a variety of wrapped gifts for the crowd that had gathered including toy panda bears and smartphone gifts for people of all ages.
Surprising Holiday Stunts
TELUS' Christmas Marketing Stunt Treats Phone Users to Holiday Magic
Trend Themes
1. Festive Marketing Stunts - Opportunities for businesses to create holiday-themed brand experiences that drive engagement and increase customer loyalty.
2. Interactive Promotions - Brands can engage consumers with immersive and interactive marketing campaigns that create a memorable and shareable experience.
3. Surprise and Delight Campaigns - Businesses can use unexpected and delightful experiences to create an emotional connection with consumers and foster brand loyalty.
Industry Implications
1. Telecommunications - Companies can use experiential marketing to create a connection with consumers and differentiate themselves in a competitive market.
2. Retail - Retailers can create unique and memorable shopping experiences that drive foot traffic and increase sales during the holiday season.
3. Entertainment - Entertainment companies can use immersive and interactive experiences to promote their products and create buzz among consumers.