Fast-casual restaurant Smashburger created the brand-new Chorizo Cheeseburger in collaboration with award-winning chef and restauranteur Chef Rick Bayless and this new menu item can now be found nationwide for a limited time. The Mexican-inspired burger is said to be full of bold and juicy flavors and it is made with Certified Angus Beef, V&V Supremo's spicy all-natural Mexican-style pork chorizo, layers of melted cheddar cheese, house-made jalapeño pico de gallo, lettuce and mayonnaise. The Hispanic-inspired menu item stacks all of these carefully selected ingredients on a spicy chipotle bun.
While the burger is available until February 15th, 2022, the brand is encouraging guests to make a donation to support the nonprofit Frontera Farmer Foundation, which was established by Bayless in 2003 with the intention of supporting small sustainable farmers in the Midwest.
Hispanic-Inspired Burgers
Smashburger's Chorizo Cheeseburger Was Created with Chef Rick Bayless
Trend Themes
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Hispanic-inspired Fast Food — The rise of multiculturalism and the demand for new flavor experiences presents a disruptive innovation opportunity for fast food chains to create menu items inspired by foods from diverse cultures.
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Celebrity Chef Collaborations — Partnering with well-known chefs to co-create limited-time menu items can generate excitement and media attention, as well as attract a wider range of customers to try new food offerings.
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Sustainability in Food — Supporting sustainable agriculture and local farmers through charities and donations can appeal to eco-conscious consumers and align with socially responsible business practices.
Industry Implications
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Fast-food Restaurants — Fast-food chains can take advantage of the demand for diverse flavor experiences and multiculturalism to co-create menu items with celebrity chefs and cater to a wider range of customers.
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Celebrity Chef Restaurants — Celebrity chefs can leverage their brand recognition and culinary expertise to partner with fast-food chains and co-create limited-time menu items that appeal to a broader audience.
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Food Charities — Supporting sustainable agriculture and local farmers through nonprofit organizations can attract socially conscious consumers and align with businesses that prioritize corporate social responsibility.