The Chorifactory salsa packaging and branding speaks to a balance between heritage and modernity in order to make it applicable for existing fans of the brand as well as newcomers. The branding is the design work of Jorge Espinoza Garcia and consists of two products including Belgrado and Chimichurri. The former is offered in a readymade format that is ideal for spreading on sandwiches, while the latter requires olive oil and vinegar to be added before it's ready to be used.
The Chorifactory salsa packaging and branding puts a distinct focus on the brand's heritage in order to ensure it doesn't lose sight of the original ethos, while balancing the design aesthetics of the modern age.
Homespun Condiment Branding
The Chorifactory Salsa Packaging Merges Rustic and Modern Aesthetics
Trend Themes
1. Balancing Heritage and Modernity - The Chorifactory salsa packaging and branding strikes a balance between the brand's heritage and modern design aesthetics.
2. Rustic and Modern Aesthetics - The Chorifactory salsa packaging combines the charm of rustic design with the sleekness of modern aesthetics.
3. Applicable for Existing and New Fans - The Chorifactory salsa packaging and branding are designed to appeal to both existing fans and newcomers.
Industry Implications
1. Food Packaging - The food packaging industry can explore incorporating a balance of heritage and modernity in their designs.
2. Condiment Manufacturing - Condiment manufacturers can consider incorporating rustic and modern aesthetics in their branding and packaging.
3. Gourmet Food - The gourmet food industry can learn from Chorifactory's approach to making their products applicable to both existing and new customers.