In preparation for Eurovision, a musical event that will bring thousands of tourists to the city of Tel Aviv, Para Chocolate created an edible chocolate map to guide people through the great city. The creation from Israel’s national chocolate brand dubbed Sweet Advisor is an all-chocolate map that shares the sweetest local spots in the city.
The Sweet Advisor highlights 10 points of interest in the city of Tel Aviv, including the Habima Square, the Shuk HaPishpeshim Flea Market, Rabin Square, which is home to the world’s largest concentration of peace doves and the Brown Bar, which is a spot for some of the best cocktails in the region.
The printed chocolate map offers a fun way for people to get to know the city and at the same time, literally "eat their way through the streets."
Chocolate City Maps
Para Chocolate's Sweet Advisor Chocolate Map is an Edible Guide to Tel Aviv
Trend Themes
1. Edible Maps - Creating edible maps offers a unique and interactive way for tourists to explore a city.
2. Food Tourism - Food-based experiences like edible maps can attract food-centric tourists looking for unique adventures.
3. Gastronomic Branding - Brands can enhance their recognition and appeal by incorporating food-related elements in their marketing materials.
Industry Implications
1. Tourism - The tourism industry can incorporate edible maps into their offerings to provide a memorable and interactive experience for travelers.
2. Hospitality - Hotels and restaurants can collaborate with chocolate brands to create edible maps as a value-added service for their guests.
3. Marketing and Advertising - Companies can explore the use of food-based promotional materials, such as edible maps, to attract and engage customers.