While there are many chocolate Easter treats that are designed to appeal to women and children, the Famous Names Whiskey Collection Egg appeals to men with a taste for whiskey. Alongside a dark chocolate Easter egg, this Elizabeth Shaw set includes four small color-coded liqueur chocolates from famous brands like Grants, Drambuie and Teachers. Just like a tasting, there are notes to go along with each chocolate in order to provide more information about the origins of each.
The unconventional Easter egg chocolate set from Elizabeth Shaw is ideal for chocolate lovers, whiskey fans and others with a desire to disrupt tradition.
Knowing that not all consumers will want to crack into a giant chocolate egg right away, many brands are releasing bite-sized chocolates alongside the centerpiece chocolate Easter eggs.
Boozy Easter Eggs
Elizabeth Shaw's Chocolate Easter Egg is Paired with Liqueur Chocolates
Trend Themes
1. Boozy Easter Eggs - Opportunity to create unique Easter chocolate sets that incorporate alcoholic flavors, appealing to adult consumers.
2. Liqueur Chocolates - Opportunity for confectionery brands to offer small, color-coded liqueur chocolates alongside traditional Easter eggs, providing a unique and flavorful experience.
3. Bite-sized Chocolates - Opportunity for brands to release bite-sized chocolates as an alternative to traditional large chocolate Easter eggs, catering to different consumer preferences.
Industry Implications
1. Confectionery - Disruptive innovation opportunity for confectionery brands to create chocolate sets that combine traditional Easter eggs with unique liqueur chocolates.
2. Alcohol - Disruptive innovation opportunity for alcoholic beverage brands to collaborate with confectionery brands and create liqueur-filled chocolates for special occasions like Easter.
3. Consumer Goods - Opportunity for consumer goods brands to tap into the trend of offering bite-sized chocolates as an alternative to traditional Easter eggs, providing convenience and variety for consumers.