Rule Breaker is now introducing a better-for-you alternative to the classic chocolate chip blondie with its P’Nutter Chocolate Chip Blondie, which features garbanzo beans as the first ingredient. As well as being entirely plant-based, the blondie bar is free from gluten and nuts, making it an ideal school snack for kids. The new bean-based snack offers the classic flavors of chocolate and peanut butter in a new format that also does away with GMO ingredients, artificial flavoring and the top eight allergens.
In all, Rule Breaker sets itself apart by making a variety of bean-based sweet snacks that are high in protein and fiber, as well as low in sugar.
Chickpeas are now serving as the base for everything from ready-to-eat cookie dough to sweet snack spreads, helping to reinvent a variety of favorite foods in better-for-you formats.
Chickpea-Based Blondies
Chickpeas are the First Ingredient in the P'Nutter Chocolate Chip Blondie
Trend Themes
1. Bean-based Snacks - Disruptive innovation opportunity: Develop new sweet snacks using beans as the base ingredient, targeting health-conscious consumers.
2. Plant-based School Snacks - Disruptive innovation opportunity: Create plant-based snacks that are free from common allergens and meet nutrition guidelines for school lunches.
3. Gluten-free and Nut-free Alternatives - Disruptive innovation opportunity: Invent gluten-free and nut-free versions of popular treats to cater to consumers with dietary restrictions.
Industry Implications
1. Healthy Snacks - Disruptive innovation opportunity: Launch a line of healthier versions of traditional snacks using innovative ingredients like chickpeas.
2. Plant-based Food - Disruptive innovation opportunity: Expand the market for plant-based food products by creating delicious and nutritious alternatives like bean-based sweets.
3. Allergen-free Food - Disruptive innovation opportunity: Develop a range of allergen-free food products that are not only safe for those with allergies, but also appeal to a wider consumer base.