Chickpea-Based Blondies

Chickpeas are the First Ingredient in the P'Nutter Chocolate Chip Blondie

Rule Breaker is now introducing a better-for-you alternative to the classic chocolate chip blondie with its P’Nutter Chocolate Chip Blondie, which features garbanzo beans as the first ingredient. As well as being entirely plant-based, the blondie bar is free from gluten and nuts, making it an ideal school snack for kids. The new bean-based snack offers the classic flavors of chocolate and peanut butter in a new format that also does away with GMO ingredients, artificial flavoring and the top eight allergens.

In all, Rule Breaker sets itself apart by making a variety of bean-based sweet snacks that are high in protein and fiber, as well as low in sugar.

Chickpeas are now serving as the base for everything from ready-to-eat cookie dough to sweet snack spreads, helping to reinvent a variety of favorite foods in better-for-you formats.

Trend Themes

  1. Bean-based Snacks — Disruptive innovation opportunity: Develop new sweet snacks using beans as the base ingredient, targeting health-conscious consumers.
  2. Plant-based School Snacks — Disruptive innovation opportunity: Create plant-based snacks that are free from common allergens and meet nutrition guidelines for school lunches.
  3. Gluten-free and Nut-free Alternatives — Disruptive innovation opportunity: Invent gluten-free and nut-free versions of popular treats to cater to consumers with dietary restrictions.

Industry Implications

  1. Healthy Snacks — Disruptive innovation opportunity: Launch a line of healthier versions of traditional snacks using innovative ingredients like chickpeas.
  2. Plant-based Food — Disruptive innovation opportunity: Expand the market for plant-based food products by creating delicious and nutritious alternatives like bean-based sweets.
  3. Allergen-free Food — Disruptive innovation opportunity: Develop a range of allergen-free food products that are not only safe for those with allergies, but also appeal to a wider consumer base.

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