Hershey's ChocoBits cereal was created in collaboration with Kellogg's and it shares a decadent experience thanks to a fun Strawberry White Chocolate flavor. The crispy pink-colored cereal pieces get their color naturally from fruit and vegetable extracts and they're filled with a flavored white chocolate cream. The versatile breakfast is marketed as not just a breakfast cereal but also a snack that can be enjoyed dry or as a toast topper.
While traditional Japanese breakfasts often consist of rice, miso soup or savory items, many modern households are opting for Western-style breakfasts like toast or cereal. Hershey's ChocoBits has the potential to appeal to a wide range of consumers in the country who are seeking a versatile, texture-rich cold cereal that can be eaten at any time of the day.
Versatile Snack Cereals
Hershey's ChocoBits Cereal Doubles as a Standalone Snack & Toast Topper
Trend Themes
1. Versatile Cereal Snacks - Hershey's ChocoBits Cereal can function both as a breakfast cereal and a standalone snack or toast topper, creating opportunities for brand extensions and product innovations.
2. Fruit and Vegetable Extracts - The use of fruit and vegetable extracts to naturally color cereal pieces in Hershey's ChocoBits can be beneficial for companies looking to create natural alternatives to artificial food coloring.
3. Western-style Breakfasts in Japan - The growing preference for Western-style breakfasts in Japan opens up opportunities for companies to introduce innovative and unique cereal products that cater to local tastes and preferences.
Industry Implications
1. Cereal Manufacturing - Cereal manufacturers can explore the use of natural food coloring and versatile product designs, like Hershey's ChocoBits, to create new product lines that cater to evolving consumer demands.
2. Snack Food Manufacturing - Companies in the snack food manufacturing industry can explore the concept of cereal snacking as a category, creating new product lines that cater to customers seeking convenient, versatile and tasty snacks.
3. Food Retail and Distribution - Food retail and distribution companies can identify the growing demand for versatile and convenient food products, like cereal snacks, and maintain a product supply chain to meet customer needs.