Recognizing that health-conscious consumers are interested in on-the-go nutrition and gut health, Chobani is now introducing Chobani Probiotic. These effervescent plant-based beverages from the yogurt brand are made with whole-grain oats and fruit juice, plus probiotic cultures, organic fruit and herbal extracts.
The Chobani Probiotic drinks are offered in healthful flavors like Lemon Ginger, Cherry Hibiscus Tea and Pineapple Turmeric, each of which is packed into a 14-ounce bottle that contains billions of gut-loving probiotics. While Chobani is no stranger to producing non-dairy drinks with probiotics and drinkable yogurt products, these new offerings share a refreshing new way to support immune health. Since a large part of the immune system resides in the gut, consumers are doubling down on products that help to support a healthy and diverse microflora.
Probiotic Fruit Drinks
Chobani Probiotic is a Plant-Based Drink with Fermented Cultures
Trend Themes
1. Probiotic Drinks for Gut Health - Chobani's new probiotic fruit drinks demonstrate demand for convenient gut-healthy options and provide opportunities for innovation in the functional beverage market.
2. Plant-based Functional Beverages - Chobani's use of whole-grain oats and organic fruit in their probiotic drinks reflects the growing trend towards plant-based and natural ingredients in the functional beverage industry.
3. Effervescent Probiotic Beverages - Chobani's effervescent drinks offer a unique and refreshing way for consumers to improve their gut health and provide opportunities for innovation in the functional beverage market.
Industry Implications
1. Functional Beverages - Chobani's new plant-based probiotic drinks demonstrate innovation opportunities in the functional beverage market catering to health-conscious consumers.
2. Plant-based Foods - Chobani's use of whole-grain oats and organic fruit in their probiotic drinks reflects the growing trend towards plant-based and natural ingredients in the food and beverage industry.
3. Health and Wellness - Chobani's new probiotic drinks demonstrate the demand for health-conscious options and provide innovation opportunities in the health and wellness industry.