While consumers are used to seeing various codes on their potato chip packages that typically offer an indication of the product's freshness, Kettle Brand is now including a 'Tater Tracker' to connect consumers to its "Tater Makers."
Just below the "best before" code on the potato chip bag, Kettle Brand has also included a longer code that can be plugged in online to connect consumers to the journey of how their potato chips came to be. For those who do not have access to a code, Kettle Brand provides a spotlight on some of the farmers it works with from Allied Potato, Burch Farms, Gold Dust Potato Processors and others.
Consumers who are curious about the origins of the items they purchase are now seeking out products with connected packaging solutions, whether it is as something as simple as a sticker that can be scanned or a high-tech NFC-enabled package.
Potato-Tracking Chip Packages
Kettle Brand's Bags Contain Codes to Connect Consumers to Farmers
Trend Themes
1. Connected Packaging Solutions - Opportunity for companies to offer packaging solutions that allow consumers to connect to the origins of the products they purchase.
2. Consumer Demand for Transparency - Growing consumer interest in knowing the journey and origins of the products they buy, creating opportunities for brands to provide transparent information.
3. Digital Tracking Codes - Use of unique digital codes on packaging to enable consumers to access detailed information about the product's journey and origins.
Industry Implications
1. Food Packaging - Disruptive innovation opportunities for food packaging companies to incorporate connected packaging solutions and provide transparency to consumers.
2. Agriculture - Opportunity for farmers and agricultural organizations to collaborate with brands to showcase the journey of their products through connected packaging solutions.
3. Technology - Technology companies can explore opportunities to develop digital tracking codes and systems that enable consumers to access product information through packaging.