Chinese Auto Manufacturer Geely to Enter the U.S. Market in 2008
Chinese Auto Manufacturer Geely To Enter The U.S. Market In 2008
The cheep and sexy Geely cars are coming to America. The Geely CD concept (shown) is expected to sell for $13,500, making it one of the least expensive automobiles ever to grace North American shores. It's a fascinating concept, so we'll have to watch closely to see how well it plays out. Will Americans gravitate towards to inexpensive new machines? Well, the brand itself is derived from a Chinese phrase that means, "I am lucky," so maybe that luck will play out in the company's favor.
Trend Themes
1. Entry of Chinese Automakers in US - The entry of Geely in the US market has created an opportunity for other low-cost Chinese automakers to follow through with their own offerings.
2. Rise of Electric Vehicles in the US Market - Geelys' entry in the US automobile market as a low-cost, efficient car option could potentially disrupt the dominance of traditional gasoline-dependent vehicles.
3. Shift Towards Low-cost Automobile Ownership - Geely's low-cost options have the potential to disrupt the traditional model of automobile ownership by providing high-quality, low-cost vehicles for the US market.
Industry Implications
1. Automobile Manufacturing - The entry of Chinese automobile brands in the US market has created opportunities for other low-cost brands in the manufacturing industry to enter the US market.
2. Renewable Energy - Geely's potential influence in the US market could disrupt the existing dominance of traditional gasoline vehicles and shift towards electric vehicles.
3. Consumer Goods - Geely's emphasis on inexpensive, yet efficient vehicles has created an opportunity in the consumer goods industry for low-cost vehicles that cater to the budget-conscious consumer.