People are looking for any way they can to send off the year that has been 2020 and Coors Light teamed up with creative agency Rethink to create Chill Starters that are designed to be lit up and burned. Notably, the fire starters are made from 100% 2020 newspaper, so that people can enjoy the feeling of starting to relax as headlines, stories and photos from a challenging year go up in flames.
Each of the Chill Starters boasts a triangular shape and a set of the newspaper-based fire starters comes in a box of the same shape, which is reminiscent of the mountains depicted in the beer company's branding. As many New Year's rituals will involve symbolic burning and purging, these fire starters share a safe way to watch 2020 burn.
Newspaper-Based Fire Starters
Coors Light Constructed "Chill Starters" from 2020 Newspapers
Trend Themes
1. Sustainable Fire Starters - Creating fire starters from recycled materials presents an opportunity for eco-conscious consumers to enjoy symbolic burning rituals.
2. Branded Ritual Products - Collaborating with creative agencies to create branded products for symbolic rituals can provide unique experiences for consumers.
3. Therapeutic Burning Practices - Developing new forms of burning rituals for catharsis and relaxation can tap into the growing wellness trend.
Industry Implications
1. Sustainability - The sustainability industry can explore the production of eco-friendly fire starters using recycled materials.
2. Advertising and Marketing - Creative agencies can help brands develop unique branded products for symbolic rituals and special occasions.
3. Wellness - Wellness practitioners and retreat centers can incorporate therapeutic burning practices into their offerings for relaxation and emotional release.