One of Nike's most iconic sneaker models from its Air Max lineup is the Air Max 97 and it was recently unveiled in yet another bold colorway -- this time, blending both Chile Red and Magma Orange together. The brand takes a route that explores a 'spicy' color palette.
Most of the upper is complete in black as the foundational hue, allowing the pops of red and orange to strongly contrast. The sneakers boast pull tabs at the collars that is accompanied by a mini Swoosh in white along with two horizontal lines wrapping around the uppers. The tongue features mesh materials for breathability with the additional touches of yellow to add another bright pop to the design.
Lava-Like Tonal Sneaker Colorways
Nike's New Air Max 97 is Done is Chile Red and Magma Orange
Trend Themes
1. Bold Colorway Blends - There is an opportunity for brands to experiment with bold and contrasting color combinations in their products to create eye-catching designs.
2. Spicy Color Palettes - Exploring unconventional color palettes, such as fiery reds and oranges, can add an element of excitement and uniqueness to product designs.
3. Breathable Mesh Materials - Using mesh materials in product designs can provide enhanced breathability and comfort for consumers in various industries, ranging from sportswear to footwear.
Industry Implications
1. Sportswear - Incorporating bold and contrasting color combinations in sportswear can create visually striking products that appeal to fashion-conscious consumers.
2. Footwear - Integrating spicy color palettes in footwear designs can help brands differentiate their products in a crowded market and attract consumers who seek unique and standout sneakers.
3. Interior Design - Utilizing bold and contrasting color combinations inspired by the spicy color palette trend can bring vibrancy and energy to interior design schemes, providing disruptive innovation opportunities for the industry.