Canada's Children's Hospital Foundations (CCHF) in partnership with the Sobey Foundation and Sobeys Inc., announced the second annual campaign to support the A Family of Support: Child & Youth Mental Health Initiative. The new campaign will span from September 16 to 30, 2021, and encourages Canadians to donate to the initiative's annual fundraising campaign at Empire and Sobeys Inc. retail locations.
"Clinicians have said the past year has been especially difficult for children and youth, and their families. Now more than ever, we need to prioritize child and youth mental health and help kids while they're still kids, giving them the best possible chance to thrive," said Mark Hierlihy, President & CEO of Canada's Children's Hospital Foundations. "Support for child and youth mental health demonstrates timely leadership and we are proud to embark on this year's fundraising campaign in partnership with the Sobey Foundation and Sobeys Inc. as we continue to address the urgent local needs for earlier interventions and better access to mental health care."
Children's Hospital Fundraisers
Children's Hospital Foundation & Sobeys Join Forces to Raise Funds
Trend Themes
1. Child and Youth Mental Health - The partnership between CCHF, Sobey Foundation, and Sobeys Inc. highlights the importance of child and youth mental health. There is an opportunity for organizations to create innovative technology solutions to improve access to mental healthcare services for children and youth.
2. Cause Marketing - The annual fundraising campaign by Empire and Sobeys Inc. retail locations shows that cause marketing is becoming increasingly important as consumers prioritize brands that align with their values. Organizations can leverage their brand to support a social or environmental cause to improve customer loyalty and trust.
3. Community Involvement - The CCHF and Sobeys Inc. partnership illustrates the value of community involvement in supporting charitable initiatives. There is an opportunity for businesses to build stronger relationships with their community by supporting local charities and causes.
Industry Implications
1. Retail - The partnership between CCHF and Sobeys Inc. demonstrates the importance of corporate social responsibility for retail companies. Organizations can differentiate themselves by supporting charities and causes that align with their brand values.
2. Healthcare - The A Family of Support: Child & Youth Mental Health Initiative highlights the need for better access to mental healthcare services for children and youth. Healthcare organizations can develop digital platforms and mobile apps that make it easier for children and youth to access mental health services.
3. Non-profit - The CCHF annual fundraising campaign shows the impact that non-profit organizations can make with public-private partnerships. Non-profits can leverage corporate partnerships to raise more funds, expand their reach, and create more impact in their communities.