Nut-free baking just got a whole lot easier with the release of The Amazing Chickpea's new Chickpea Butter Cookie Mix and Chickpea Fudge Brownie Mix.
The Amazing Chickpea is a company that specializes in roasted chickpea flours and butters that taste just like peanuts, but are actually nut-free. The new Chickpea Butter Cookie Mix is a DIY cookie mix that comes together with the addition of just butter and water. After the mix has been baked, the result is soft, peanut butter-like cookies that are sure to please kids and adults alike. Similarly, the new Chickpea Fudge Brownie Mix comes in an easy-to-use pouch and requires only the addition of one egg, butter, and water. As the brand notes in a press release, "We think the flavors and textures of both of our new brands will hold up against any peanut butter cookies and fudge brownies you have ever eaten."
Chickpea-Based Cookie Mixes
The Amazing Chickpea Now Offers a Nut-Free Chickpea Butter Cookie Mix
Trend Themes
1. Nut-free Baking - The development of nut-free baking options is a trend, with opportunities for companies to create unique products that cater to people with allergies.
2. Chickpea Butter - The creation of chickpea butter as an alternative to nut-based spreads is a growing trend, with opportunities for companies to explore different flavor and product variations.
3. DIY Baking Mixes - The popularity of DIY baking mixes is increasing, with opportunities for companies to create convenient products that can be easily made at home.
Industry Implications
1. Food Industry - Food companies have opportunities to create and market nut-free baking and spread options to cater to people with allergies.
2. Health Food Industry - Companies focused on producing healthful, plant-based, and allergy-friendly food options can explore opportunities in chickpea-based products and baking mixes.
3. Retail Industry - With the rising popularity of DIY and home baking, there is an opportunity for retailers to offer a wide range of baking mixes, especially those marketed as unique or allergy-friendly.