In order to reach out to consumers in Texas' largest metropolis, American fast food chain Chick-fil-A will launch Chick-fil-A food trucks in Houston. As HYPEBEAST reports, the city's hosting of the Super Bowl this year was likely a key factor in the company's decision to debut the Chick-fil-A food trucks there.
Previously, the fast food chain tested out the mobile restaurants in Washington D.C., where they were shown to be successful. Although the Houston Chick-fil-A food trucks will have a more limited menu than its regular locations, this endeavor will allow it to conveniently sell to Americans outside of its normal radius. In addition to increasing its sales at such a pivotal time, the mobile restaurants will give more consumers the opportunity to try out its delectable chicken burgers and more for the first time -- helping it to garner visits in the future.
Texan Chicken Food Trucks
Chick-fil-A Food Trucks are Set to Tour Houston During the Super Bowl
Trend Themes
1. Food Truck Expansion - The launch of Chick-fil-A food trucks in Houston demonstrates a growing trend of fast food chains expanding their reach through mobile restaurants.
2. Event-driven Marketing - The company's decision to debut food trucks in Houston during the Super Bowl shows the growing trend of businesses capitalizing on major events to promote their brand.
3. Convenience Focused Offerings - Introducing a more limited menu in the food trucks allows Chick-fil-A to cater to consumers outside of its regular locations with convenient and on-the-go options.
Industry Implications
1. Fast Food - Fast food chains like Chick-fil-A are using food trucks as a way to gain more visibility and sales outside of their brick-and-mortar stores.
2. Hospitality - The use of food trucks at major events like the Super Bowl suggests that the hospitality industry is exploring new ways to enhance guest experiences.
3. Mobile Dining - With the success of Chick-fil-A food trucks, the trend of mobile dining is likely to continue growing as a viable option for quick and convenient meals.