"-3A UBBB" and "1A U =0;;;" are a few of the strange tweets now being posted to the Twitter page of Chicken Treat, followed by the hashtag #ChickenTweet. These tweets are not the work of a careless employee, but an actual chicken named Betty that's taken over the social account for the fast food brand.
The four-year-old domestic chicken has been posting "whatever's on her mind," and in the process, she's been drawing tons of people to the Twitter page. While Betty's tweets are a far cry from any familiar language, the brand's audience is still fond of engaging Betty in conversations, noting things like "That could be Betty's rap star name."
Another part of the fun for the brand and the audience is trying to decode Betty's cryptic #ChickenTweets. When Betty typed "cybrg," people were quick to try and piece together what the chicken is trying to tell us.
Tweeting Chicken Campaigns
Chicken Treat's #ChickenTweet Lets a Chicken Have a Say on Social Media
Trend Themes
1. Social Media Engagement - The success of Chicken Treat's #ChickenTweet campaign highlights the trend of brands using social media to actively engage with their audience in unique and entertaining ways.
2. Animal-generated Content - Betty the chicken's takeover of Chicken Treat's Twitter account showcases the emerging trend of incorporating animals to create content and capture attention on social media.
3. Cryptic Marketing - The intrigue sparked by Betty's cryptic #ChickenTweets demonstrates the trend of brands utilizing mystery and puzzle-solving to engage and interact with their audience on social media.
Industry Implications
1. Fast Food - Fast food chains can explore innovative ways to leverage social media engagement, like Chicken Treat's #ChickenTweet campaign, to create unique and memorable experiences for their customers while driving brand awareness and loyalty.
2. Advertising and Marketing - The success of Betty the chicken's takeover of Chicken Treat's Twitter account highlights the potential for animal-generated content to capture audience attention and drive engagement in advertising campaigns.
3. Digital Media - The trend of cryptic marketing, exemplified by Betty's cryptic #ChickenTweets, presents an opportunity for digital media companies to offer creative services in crafting mysterious and engaging campaigns that captivate audiences and generate buzz.