There's certainly a trend towards no-frills food branding, but few accomplish this as well and as clearly as 648 chicken packaging does. The conceptual and aesthetic theme was so well executed that it earned 'SixFourEight' a special place in Russia's gourmet supermarkets and resulted in immediately successful sales without additional marketing.
The fully prepared product is named after the 648 degrees that the poultry is exposed to in an intense and efficient cooking process. It spends just three minutes in an infrared tunnel, rendering it as appetizing as a grilled chicken, as delicious as a roasted chicken, and as healthy as a boiled chicken. The naming is simple and honest.
For the chicken packaging, OTVETDESIGN prioritized minimalism to keep the branding consistent, opting for a vacuum-sealed pouch with culinary-inspired foil on one side and transparent plastic on the other.
Matter-of-Fact Poultry Packaging
648 Chicken Packaging Frankly Describes and Displays its Contents
Trend Themes
1. Minimalist Food Packaging - Brands can explore the use of minimalist food packaging to display information transparently and consistently.
2. No-frills Branding - There is a trend towards no-frills branding, and brands can capitalize on this by keeping their branding simple, clear, and honest.
3. Innovative Cooking Techniques - The use of innovative cooking techniques that lead to healthier, more delicious, and convenient food options can be a disruptive innovation opportunity.
Industry Implications
1. Food Packaging Industry - The food packaging industry can explore the use of minimalist designs to create more consistent and transparent packaging.
2. Food Industry - Brands within the food industry can capitalize on the trend of no-frills branding and create simple, clear, and honest marketing campaigns.
3. Food Technology Industry - The food technology industry can explore innovative cooking techniques to create healthier, tastier, and more convenient food options for consumers.