Little Dish collaborated with illustrator Joe Whale, AKA Doodle Boy, to create doodle-friendly packaging for its Chicken Katsu Curry Noodles. This kid-friendly meal is powered by all-natural ingredients and provides vegetables to support growing bodies and brains. This creamy yet dairy-free no-added-sugar curry dish is packed with protein and contains a mildly spiced coconut and veg sauce loaded with beneficial yet undetectable additions like mushrooms and sweet potato.
The black and white sleeve that holds the curry noodle dish for kids features playful shapes, including noodles and animated ingredients.
To inspire engaged mealtimes and help creativity flourish, Little Dish is running a competition where kids can submit their creations for the chance to win a range of doodle-inspired prizes.
Color-In Noodle Packaging
Little Dish's Chicken Katsu Curry Noodles Sleeve is Made for Doodling
Trend Themes
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Interactive Packaging for Kids — Packaging designed as a creative canvas for children reveals opportunities to transform single-use containers into engagement platforms that extend brand interaction beyond consumption.
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Nutrient-forward Convenience Meals — Nutrition-focused ready meals that hide vegetables and boost protein point to new product formats that combine health-first formulations with child-friendly taste profiles.
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Artist-branded Product Collaborations — Limited-edition co-brands with illustrators and creators create potential for products to serve as collectible experiences that drive repeat purchases and social sharing.
Industry Implications
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Packaged Food — The rise of playful, health-forward kids’ meals opens space for manufacturers to reimagine formulations and packaging that prioritize both nutritional transparency and experiential appeal.
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Consumer Packaging — Black-and-white, doodle-ready sleeves illustrate a shift toward packaging as a multifunctional medium that can incorporate creativity, collectibility, and contest mechanics.
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Children's Entertainment and Education — Meals that double as creative activities suggest a convergence where edible products become conduits for developmental play and branded learning experiences.