The 2014 Chevy Super Bowl commercial stars "a man, his truck and a very eligible bachelor." The title of the ad is called 'Romance' and the lucky bachelor that stars in the ad is not a man, but a bull who is on a journey to join a group of female cows.
The ad features a voiceover by actor John Cusack and prominently features the 2015 Silverado 2500HD as an instrumental part of this bull's long trip.
The 2015 Silverado boasts a Duramax diesel engine and an Allison transmission, making it clear that "strong just got stronger." Although the ad is quite straightforward, it shows off how well-equipped it is for conquering long journeys and roads ahead, no matter the adventure.
Amorous Auto Trek Ads
The 2014 Chevy Super Bowl Commercial Stars an Eligible Bachelor
Trend Themes
1. Animal-themed Advertising - There is an emerging trend in advertising where animals are used as the main characters to tell compelling stories.
2. Branded Content in Super Bowl Ads - Super Bowl ads are increasingly incorporating branded content, using the platform to showcase their product features and capabilities.
3. Adventure and Exploration as Marketing Messages - Brands are leveraging the concept of adventure and exploration in their marketing messages to highlight the capabilities of their products.
Industry Implications
1. Automotive - Automotive industry can explore creating more ads that feature animals to capture the attention of consumers.
2. Advertising - Advertising agencies can develop more branded content ads for the Super Bowl that tell engaging stories while promoting products.
3. Outdoor and Adventure - Brands in the outdoor and adventure industry can focus on using adventure and exploration themes to market their products and services.