Chevrolet has revealed two new car models, the Chevy Code 130R and Tru 140S, which are to be targeted at the Millennial generation. They were revealed at the 2012 Detroit Auto Show, where the carmaker asked this growing market segment to provide feedback on the design of the cars' interiors, neither of which have been made.
Both the Chevy Code 130R and the Tru 140S are four-person vehicles and feature 1.4-liter turbo engines and about 150 horsepower. At the auto show, the carmaker surveyed thousands of Millennials to get their opinions on the vehicles' styling and features, such as Wi-Fi integration.
When it comes to driving and cars in general, the Millennial generation seems to need a bit more of a push then previous generations. According to Chevrolet's global marketing senior manager John McFarland, Millennials care much less about cars and brands than they do for things like their cellphones and computers.
Generation-Focused Autos
Chevy Code 130R and Tru 140S Aimed at Millennials
Trend Themes
1. Generation-focused Autos - Creating car models specifically targeted at the Millennial generation.
2. Millennial Feedback - Seeking input and opinions from Millennials on car design and features.
3. Shifting Priorities - Recognizing the changing priorities of Millennials towards technology and connectivity over traditional automotive features.
Industry Implications
1. Automotive - Developing new car models and features to cater to the preferences of the Millennial generation.
2. Technology - Integrating Wi-Fi and other technological advancements in car design to appeal to Millennials' digital lifestyles.
3. Market Research - Using consumer feedback and data analysis to inform the development of car models and features that resonate with Millennials.