Herbaceous Cherry Spirits

Poetic License Launched a Pink-Tinted Cherry and Basil Gin

While it is not uncommon to find strawberry and basil paired with one another for a unique flavor experience, Poetic License is offering a variation on this fruity and herbaceous combination with its newest product—Cherry and Basil Gin.

The small-batch gin is made with fresh, hand-pressed cherry juice, which gives it a distinctive pink tint. As distiller Luke Smith says: "I personally hand-pressed the cherries for the batch which was a messy job but I think the result is worth it." According to Smith, this combination of cherry and basil also gives the gin a "surprising" factor.

Some of the other experimental flavors that Poetic License has released in the past include Orange Blossom and the strawberries and cream-flavored Picnic Gin.
Trend Themes
1. Fruit-infused Spirits - Opportunity for distilleries to create unique and flavorful spirits by infusing them with different fruits.
2. Unconventional Flavor Combinations - Chance to experiment with unusual combinations of flavors to create innovative and surprising products.
3. Handcrafted Small-batch Spirits - Demand for artisanal, small-batch spirits made with care and attention to detail.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of fruit-infused spirits by experimenting with different fruits and creating unique flavor profiles.
2. Hospitality - Restaurants and bars can incorporate these unconventional flavor combinations into their cocktail menus, offering customers a unique and surprising drinking experience.
3. Beverage Packaging - Opportunity for beverage packaging companies to design unique and eye-catching packaging for handcrafted small-batch spirits, appealing to consumers looking for premium and artisanal products.

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