Oakley works in collaboration with size? on a joint capsule entitled 'Chemical Vision' specifically designed in preparation for the Spring/Summer 2019 season. The joint effort features a plethora of seasonally appropriate designs, including bucket hats, sunglasses, shorts, tees, hoodies, and more.
The bucket hats draw inspiration from the eyewear label's heritage of California themes. In terms of design, the pieces are rooted in psychedelic and captivating visual design, influenced by the 60s. All of the designs are vibrant and boasts trippy patterning, including hand-dipped methods in colored ink. The limited capsule features 150 pieces and the most notable item is the Eye Jacket Redux, which is adorned in the aforementioned dipped ink along with an identification number that has been laser engraved.
Bright Psychedelic Collections
Oakley and size? Introduce the Chemical Vision Collection for SS19
Trend Themes
1. Psychedelic Fashion - Disruptive innovation opportunity: Create bold and vibrant clothing designs inspired by psychedelic aesthetics from the 60s.
2. Collaborative Capsules - Disruptive innovation opportunity: Partner with brands to create limited edition collections that combine unique design elements and attract niche audiences.
3. Personalized Engravings - Disruptive innovation opportunity: Offer customizable products with laser-engraved identification numbers to create a sense of exclusivity and personalization.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce vibrant and psychedelic designs into mainstream fashion to cater to consumers who seek unique and eye-catching apparel.
2. Eyewear - Disruptive innovation opportunity: Blend eyewear heritage with psychedelic visual design to create sunglasses that stand out from the crowd.
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