Cheez-It Puff'd introduces a brand-new type of family snack that promises to raise "Cheezpectations" with melt-in-your-mouth experiences. The new snack takes the form of a puffy, airy snack made from 100% real cheese, and it has a crunchy outer layer that's poppable and satisfying. Consumers of all ages want different forms and flavors in their cheese snacks and this new collection delivers.
This new collection of cheesy crackers is launching with three varieties: Cheez-It Puff'd Double Cheese, savory White Cheddar and fiery Scorchin' Hot Cheddar. These new cheesy cracker snacks are treats that the whole family can appreciate, whether they are looking for a break during the middle of a workday or a shareable after-school snack to beat cravings before dinner.
Puffed Cheese Crackers
Cheez-It Puff'd is an Airy Snack Made with 100% Real Cheese
Trend Themes
1. Airy Snacks - There is an opportunity to innovate in the snack industry by creating more airy snacks made with real ingredients.
2. New Cheese Snack Options - There is an opportunity to innovate in the cheese snack industry by creating new flavors and forms of cheese snacks for consumers of all ages.
3. Poppable Snacks - There is an opportunity to innovate in the snack industry by creating more poppable snacks with a satisfying crunch.
Industry Implications
1. Snack Industry - The snack industry can capitalize on the trend towards airy, poppable snacks made with real ingredients like cheese.
2. Cheese Industry - The cheese industry can innovate by creating more diverse forms and flavors of cheese snacks for consumers of all ages.
3. Convenience Store Industry - The convenience store industry can introduce new shareable snack options like Cheez-It Puff'd for busy families on-the-go.