Created by Cairo-based graphic designer Ahmed Joseph, this clever design for a Laughing Cow Cheese retail display takes its inspiration from the brand's infamous packaging. The eye-catching retail display incorporates many elements that make it a valuable grocery aisle investment, including its inclusion of storage.
As point of sale marketing increases within grocery stores, this Laughing Cow Cheese uses the familiarity of the brand's product and reminds the consumer of past experiences.
The display features storage in the lower half of the shelves, covered by the part of the display that is based on the cheese's exterior packaging. This playful retail design exemplifies how brands are going bigger and brighter in terms of in-store marketing efforts.
Package-Inspired Merchandising
This Laughing Cow Cheese Retail Display Replicates its Packaging
Trend Themes
1. Packaging-inspired Retail Displays - Brands are incorporating elements of their product packaging into retail displays, creating eye-catching and memorable in-store experiences for consumers.
2. Point of Sale Marketing - As grocery stores invest more in point of sale marketing, brands are leveraging the familiarity of their products to evoke past experiences and increase consumer engagement.
3. Innovative In-store Marketing - The Laughing Cow Cheese retail display demonstrates how brands are pushing the boundaries of in-store marketing by going bigger and brighter, capturing consumers' attention and driving sales.
Industry Implications
1. Retail Design - Retail design companies can explore opportunities to create packaging-inspired displays that enhance brands' in-store presence and attract shoppers.
2. Grocery Retail - Grocery retailers can invest in point of sale marketing strategies that utilize packaging-inspired elements to increase customer engagement and loyalty.
3. Branding and Marketing - Branding and marketing agencies can help brands develop innovative in-store marketing campaigns that captivate consumers and drive sales through unique and attention-grabbing experiences.