While most advertisements strive for prime placement in public, this cheese ad series from Daiya Foods is content in spots that you might not even see, which is precisely the point. The ad series is printed with a message that reads: "It's easier to notice this ad than notice out pizza is dairy-free." These unusual ads are set up on top of buses, the undersides of bus shelters, or even installed as tiny tile-size ads that are hard to spot in the aisles of a grocery store.
Although it seems counterintuitive, By making its marketing hard to see, this challenges consumers to go out of their way to read the messages on the ads. Despite being a series of ads about dairy-free pizza, this concept could easily be adapted to suit another product or service.
Hidden Cheese Ads
Daiya Foods' Advertisements Cleverly Hide in Plain Sight
Trend Themes
1. Hidden Advertising - Opportunity for brands to create ads that are strategically placed in unconventional locations, encouraging consumers to actively seek them out.
2. Novel Marketing Tactics - Potential for brands to employ unique advertising methods that grab attention and offer a memorable experience, such as printing ads in unexpected places.
3. Interactive Consumer Engagement - Chance for brands to create engaging advertising campaigns that require consumers to actively participate, increasing brand interaction and awareness.
Industry Implications
1. Food and Beverage - Food and beverage brands can explore hidden advertising strategies to stand out in a crowded market and generate curiosity among consumers.
2. Outdoor Advertising - Opportunity for outdoor advertising companies to offer unique placement options, such as on buses, bus shelters, or in store aisles, for brands looking to create impactful campaigns.
3. Retail - Retailers can utilize hidden advertising tactics within their stores to engage customers, making the shopping experience more interactive and memorable.