Birchbox's in-house beauty brand Arrow recently dropped a new version of liquid blush with a refreshed formula that makes its Cooling Cheek Tint even easier to apply and blend. Most noticeably, the lightweight product is no longer packaged in a clickable pen but a squeezable tube. The new and improved formula is also creamier and more seamless to blend, and it offers a refreshing effect as ever.
The cruelty-free and vegan Cooling Cheek Tint is available in two flattering shades—Berry Pink and Coral Pink—and it is made with functional beauty ingredients like lactic acid to help even out the skin's texture and reduce the appearance of spots and lines. Like other products from the brand, Arrow's liquid cheek tint is exclusive to Birchbox's own website.
Cooling Cheek Tints
Arrow's Liquid Blush Has a Refreshing Effect When Applied
Trend Themes
1. Liquid Blush Trend - Arrow's new version of liquid blush with a refreshed formula presents an opportunity for other beauty brands to update their own liquid blush formulas and packaging.
2. Functional Beauty Ingredient Trend - The inclusion of functional beauty ingredients like lactic acid in Arrow's Cooling Cheek Tint presents an opportunity for other beauty brands to incorporate similar ingredients in their own products.
3. Cruelty-free and Vegan Trend - Arrow's Cruelty-free and vegan Cooling Cheek Tint presents an opportunity for other beauty brands to develop more cruelty-free and vegan options for their own products.
Industry Implications
1. Beauty Industry - Beauty brands can learn from Arrow's updated liquid blush formula and packaging, and incorporate functional beauty ingredients and cruelty-free and vegan options for their own products.
2. Cosmetics Packaging Industry - Companies that specialize in cosmetics packaging can explore new reusable and eco-friendly packaging options for liquid blush products such as squeezable tubes as an alternative to standard clickable pens.
3. E-commerce Industry - The exclusivity of Arrow's liquid cheek tint to Birchbox's own website presents an opportunity for other e-commerce businesses to develop exclusive brand partnerships that offer unique and exclusive products.