Cheek implants are gaining popularity; yes, bum cheeks too, but this time I'm referring to the ones on your face, known medically as malar augmentation.
"This year's trend is for 'apple cheeks', and the easiest way to get them is via a 'filler' injection, which can apparently be done in just 30 minutes â€" although it'll take you a lot longer than that to pay it off," said a journalist from the Scotman news.
The beauty of these fillers is how quickly they go, and how such a tiny, non-invasive adjustments can make such a dramatic difference in the facial structure. The person still looks like themselves, and are recognizable, unlike nose jobs which can change someone's entire appearance.
Celebrities rumored to have undergone malar augmentation include Scarlett Johanson, Nicole Kidman and Angelina Jolie.
What's most interesting is the demand for speedy surgery. In 2007, we featured the 30 minute, or "Out to Dinner" boob job and the 5 minute nose job, both of which got thousands of hits.
Speedy Plastic Surgery Part III
Cheek Implants in 30 Minutes
Trend Themes
1. Speedy Plastic Surgery - The trend of speedy plastic surgery is disrupting traditional plastic surgery practices, creating opportunities for non-invasive procedures.
2. Malar Augmentation - The popularity of malar augmentation and 'apple cheeks' is disrupting the traditional demand for more invasive plastic surgery procedures.
3. Filler Injections - The demand for non-invasive filler injections, such as malar augmentation, is disrupting the traditional plastic surgery industry.
Industry Implications
1. Plastic Surgery - The plastic surgery industry is being disrupted by the trend of non-invasive procedures, creating opportunities for quicker and easier cosmetic enhancements.
2. Beauty Products - The trend of non-invasive cosmetic procedures, such as filler injections, is creating opportunities for innovative beauty products that provide quicker and easier enhancements.
3. Celebrity Culture - The popularity of cosmetic enhancements in celebrity culture is disrupting traditional beauty standards and creating a demand for non-invasive procedures.