Maybelline New York created a gel-cream blush called Cheek Heat that creates natural, buildable color when added to the cheeks. The product boasts a water-based gel-cream formula that's oil-free and infused with pigments to create a natural flush. When applied with the fingertips, the product warms on contact with the skin and blends to create a rosy look with shades like Fuchsia Spark and Coral Ember.
Consumers are overwhelmed with choice when it comes to beauty products but brands are making it simple for people of all ages to get started with finger-friendly cosmetic products. These products are specifically designed to be applied without needing any kind of special applicator, making them accessible, affordable and ideal for on-the-go use.
Finger-Friendly Cream Blushes
Maybelline's Cheek Heat Warms to Skin When Applied with Fingers
Trend Themes
1. Finger-friendly Beauty - The trend towards finger-friendly beauty products increases accessibility and convenience for consumers.
2. Natural Flush - The trend towards natural-looking blush creates opportunities for innovative, buildable formulas like Maybelline's Cheek Heat.
3. Gel-cream Formulas - The trend towards gel-cream formulas in beauty products provides a unique texture and application experience for consumers.
Industry Implications
1. Cosmetics - As demonstrated by Maybelline's Cheek Heat, there are opportunities for cosmetic brands to innovate with formulas and application methods to create more accessible products for consumers.
2. Skincare - The trend towards finger-friendly beauty extends beyond makeup to skincare, creating opportunities for brands to develop products that don't require special applicators for use.
3. Personal Care - The finger-friendly trend provides opportunities for personal care brands to create products that are easy to use and provide a convenient on-the-go experience for consumers.